Most Popular Perfumes For Women 2024. A study by the fuji keizai group, a market research firm, indicated that japan's domestic perfume market will be worth 54.7 billion yen (€338.9 million/ $376 million) in 2024 — up more than 30. In 2024, the latest fragrance trends are all about uplifting moods and upgrading iconic perfume notes.
From uplifting florals to earthier options, here are the best fragrances for women. We asked the top perfume and fragrance experts to share their trend predictions on what perfumes will be popular in 2024.
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